VidPenguin Productions Blog

The esteemed marketing instructor Dan Kenney tells the story of an entrepreneur who hired him to look over his entire business with new eyes and figure out why the business wasn’t earning its full potential.

Dan observed the entire operation and analyzed everything. He looked at the business from top to bottom and paid special attention to each of the five employees.

Then Dan sat down with the client and gave him his verdict: Fire the office manager, the person who had been with the...

First of all, I’ve got to tell you that the $50,000 a year number is crazy super conservative. This gal, Judy, is earning more than that, but I wanted to make it realistic looking for even the newest marketer.

Okay, how does Judy (not her real name) pull in well over $50,000 a year with a monthly newsletter while spending only about 10 hours on it per month?

She promotes the newsletter to every person who joins her list when they join. This means when she’s giving away a lead...

Some marketers get lucky and hit a home run with their first product, then wonder why their second, third, and fourth products don’t sell.

Or they never do create a successful product, despite following the advice that they should “create products that solve problems.”

They found a problem. They solved it. But the solution they found isn’t selling.

Log into JVZoo or Warrior and look at all the products that have sold 10 copies or less.

Assuming these products were...

In January 1949, Edward Dee brought his family from England to New Jersey, USA. He rented a facility, installed two machines, and began making a candy wafer roll called Smarties®.

If you’ve ever had one of these, you know each roll contains 15 disc-shaped candies of assorted colors and flavors. Pop one in your mouth, and you will get a pleasant, mild taste of… something.

It’s not always easy to figure out what the flavors are, and that’s because whatever the...

Some of these are so commonly known; you’ve probably heard of them before.

But the real question is, are you doing them?

Others are less known but crazy effective.

And all of these have been tested and proven on working landing pages and elsewhere.

Ready? Let’s get started…

1: Add a call to action within each section.

If your landing page is long enough to scroll, it needs multiple calls to action. Each section should provide a button the prospect can click to...

Can’t Write Headlines?

Writing powerful headlines that capture attention, draw the reader into your copy, and SELL is tough.

It takes work. Trial and error. Brainstorming. Research.

What is this product really about? What is the ONE significant slam-dunk benefit? How do you convey this benefit in a little headline?

I sense you’re getting stressed just thinking about it. Or maybe that’s me projecting onto you because I feel the same way.

Writing headlines is HARD for one...

Personal branding refers to the deliberate and deliberate effort to build and alter the public's perceptions of an individual, making them experts in their field and thereby enhancing their credibility.

Branding is the way to get noticed and not forgotten.

It's what separates you from the rest of the pack.

In contrast to most marketers on the internet, You must control your brand rather than thinking that it will magically transform itself.

Rule #1: Be Memorable.

It is essential...

You put as much effort into a work that no person reads, like the viral work, and generates traffic.

Therefore, why not make each post you publish go viral?

It's not about luck. The trick is to make content that people will want to share with their friends. Click on, click the link, click on, and so on.

How do you make sure you are consistently creating viral content?

You can go to google.com/trends and enter terms and keywords that pertain to your field of expertise. It will reveal the...

Here's a simple tip on how you can get your videos to be more prominent on YouTube:

When you're ready to release your most recent YouTube video, you'll must be prepared to start doing a few other things too.

When you have published the video, you can share that video's URL with your friends and request them to comment. Let your list of friends know about the new video, and request that they like the video and leave a message as well.

Make sure you are hitting all of your channels for...

If you're looking to rank well for a competitive phrase like "health insurance," you must be proficient in SEO and have plenty of patience and time to achieve it.

If you select more competitive search terms, you may be capable of ranking for them in a matter of days with little effort.

They are still the words that bring in sales and traffic and are easily found by using Ubersuggest.

To be precise, how long it will take to be ranked for any particular keyword is likely dependent on many...